6 Benefits of Using SaaS Automation Tools

Since you're still reading, I take it you're interested in knowing what tools top marketing agencies are using to dominate the scene. And you should. 79% of tech leaders say that a quarter of their business systems are SaaS. Little wonder they're 'leaders'. 

SaaS automation tools are basically software that make you do more with less. As the name suggests, these tools enable you to automate most of your marketing processes. Rigorous tasks that could take days can be done in minutes by these software. So, do you see why competing favorably with an automated company is difficult when you're not leveraging automation solutions? 

The impact of SaaS automation tools for B2B SEO agencies

If you're one of the B2B SEO agencies that still do most of their tasks manually or semi-manually, you're not playing on the global field yet. In this age, any agency worth its salt has its major processes fully automated. 

Thankfully, the tools you need to automate your processes are within reach. Some are even free. Using these tools places you on the same pedestal as the top guns in the field. With them, you not only have a fighting chance, you have the potential to win.

Types of software-as-a-service automation tools 

You can't use tools if you don't know what they are and what they’re used for. A good knowledge of the available software for business automation will equip you to choose the most suitable ones. I’ve collated a list for you. 

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Customer Relationship Management tools allow you to automate and manage your marketing campaigns, recognize sales potentials, store customer and prospects data and document service issues. All this and more is done in one location, with one software. 

A good CRM tool is HubSpot. It helps you align your sales and marketing teams. With it, you can attract visitors to your website, convert leads and grow your customer base. 

If you’re a young marketing agency, consider top HubSpot alternatives for agencies. While HubSpot is a renowned name in the marketing SaaS field, it has some limitations. One such is the steep cost. HubSpot is for high-end customers and beyond the financial reach of many small- and medium-sized agencies. 

If you’re a growing agency, your best bet is to opt for a more pocket-friendly option, at least until you start getting large slices of the market share. There are many to choose from that will fit your budget and still give you value for your money. 

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Marketing without email is like baking bread without flour. It's that essential. Email automation tools ease all your email activities. From welcome emails to product recommendations and reminders, automation makes a world of difference. 

With email automation, you knock off repetitive tasks and focus on more valuable activities. Imagine having to send emails manually every single day to each customer and prospect at different stages of their customer journey. That's an unthinkable venture. However, without email automation, that would be the case.

Active Campaign is a good email automation software if you're looking for a tool with integrations. It provides contact segmentation and omnichannel messaging, among other useful features.  An investment in a tool that automates your email campaigns is a worthy one.

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Communication is another aspect of marketing that consumes loads of time and energy. Communicating with clients, prospects and team members is a silent time stealer and before you know it, you have spent a lot of time without much to show for it.

Intercom is a solution that facilitates great communication. It comes with a suite of messaging products that enables you to gain, engage and support customers. The chat window is easy to use for customers and articles, videos and images can be embedded. It also comes with a team inbox that helps teams communicate and collaborate effectively.

Product adoption software allow you to understand customer behavior, motivation and actions. You will agree that no effective marketing happens unless you have a thorough comprehension of how your customers behave and what motivates those behaviors. Product adoption solutions help you improve your customers’ onboarding and feature adoption experiences.

With Userpilot, you can improve product adoption and boost engagement through in-app messaging, customized onboarding flow and customer behavior analytics. Retaining customers and account expansion also become easy with this software. 

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Social media has come to stay and it's an essential part of marketing. However, you can only go so far without optimizing social interactions with automation tools. With social media management software, you save time, money and grow your brand. These solutions have features that help create and sustain your online presence as well as measure performance.

Buffer is one social media automation tool that helps you publish content on social media, create engagement with followers and analyze performance. It integrates with social media platforms like Facebook, Twitter and Instagram. Also, it allows you to customize content for each platform. 

6 Benefits of using SaaS automation tools

By now, it’s clear that anyone not using automation solutions in their business is losing out big time. The benefits are numerous. However, if you’re still wondering why you need to automate your invoicing, let me blow your mind. 

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The digital world moves at the speed of light and it’s not humanly possible to keep up with the pace. You need help, and that's one major benefit of automation tools – they help you pace up. With them, you can easily and quickly respond to market demands.

For example, you have thousands of customers and prospects online at the same time, needing your attention. How are you going to keep up? Don't forget that the attention span on the internet is very short. If you don't attend to your customers and potential ones on time, they simply move on to your competitors. 

When you automate your operations, a lot of tasks are eliminated. This allows you to allocate your resources in the right areas, leading to increased return on investments. 

Lack of communication and collaboration draws the company backward. When team members are not on the same page, there is disharmony in the flow of work and very few goals will be achieved. Automation tools improve communication and collaboration, making you grow faster. 

It could be frustrating putting in a lot of work and seeing little results. This happens when you’re not leveraging automation technology in your agency. With these tools, you do more with less and your ROI is better for it. 

A seemingly little error in your operations can set the business back significantly. Automation tools let you avoid this. The nature of automation technologies lets these tools improve data accuracy, saving you a lot of hassles. 

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Customers are the heart of every business. Without them, consider the company dead. Happy customers result in a healthy business. Dissatisfied customers, on the other hand, lead to a struggling or dying business. Using tools that automate your processes gives your customers better experiences and boosts your business.

Level the playing field with automation technology 

Doing business without using automation tools today is like driving an old model manual car and competing against people driving the latest automatic cars. The odds are already stacked against you even before the game starts. 

Leverage the different automation technologies in customer relationship management, email marketing, communication and collaboration, product adoption, social media and so on. The benefits you’ll reap include quick response to market demands, resource optimization, enhanced communication and collaboration, better marketing ROI, error reduction and improved customer experience.