Why Poker Night Fundraisers Are So Popular in California

Charity poker nights have become a mainstay in California’s philanthropic culture, especially among celebrities. Just ask Russell Westbrook. His Why Not? Foundation recently hosted its fourth annual poker night fundraiser in partnership with the World Poker Tour Foundation, a marquee event that has raised over $1 million to support underserved communities in South Los Angeles. Westbrook describes it as a “unique opportunity to play alongside top poker professionals while supporting our ongoing efforts to make a significant impact.” It’s not just a game; it’s a movement that combines entertainment, glamour, and meaningful change.

Poker tournaments like these appeal to Californians’ love of card games, Hollywood flair, and charitable giving. The format has proven magnetic, drawing A-list supporters and raising massive funds through entry fees, sponsorships, and silent auctions. With the growth of live-streaming platforms and the accessibility of online poker (even in California’s regulatory grey zone) these events have never been more versatile or more powerful.

From high-stakes tables in Santa Monica ballrooms to virtual tournaments beamed into living rooms across the state, poker fundraisers are helping charities connect with donors in ways that are fun, inclusive, and unforgettable. If you’ve ever considered organizing one yourself, you’re in the right place.

Going All-In Online: Hosting a Virtual Poker Fundraiser

California’s complex legal landscape doesn’t allow for licensed online poker within state borders, but that hasn’t stopped people from hosting wildly successful virtual charity games. In 2020, during the peak of the pandemic, the “All-In for Feeding America” tournament brought together celebrities like Ben Affleck, Tom Brady, Matt Damon, and Adam Sandler for a livestreamed poker game that raised $1.2 million for food banks. Streamed live on Twitch, the event let viewers donate in real-time while watching their favorite stars go head-to-head.

So, how can you host your own online poker fundraiser? First, choose a reputable platform for online poker in California, such as Americas Cardroom. While operating in a legal grey area, these offshore platforms are widely used by Californians and players all over the world. They can provide a safe and seamless user experience, but do make sure you vet them for credibility and security. You can request your own private tournament with Americas Cardroom as long as you make your request at least 24 hours in advance, so their team can have enough time to set it up.

Next, set a registration fee and clearly outline where the funds will go. Promote your event through email campaigns, social media, and community partnerships. Allow viewers or participants to make additional donations during the event; this can significantly boost your final tally. And make sure to gamify the experience: offer virtual prizes, shout-outs, or special shout-ins for top donors or high performers.

Because online events don’t require renting a venue or hiring catering, they’re often much more cost-effective. However, they can lack the energy of in-person interaction. To address that, use interactive streaming platforms like Twitch or Zoom to allow participants to chat, react, and even banter during the game. You can also recruit a local celebrity or influencer to serve as a host, helping to draw in more attention (and more donations!)

Bringing the House Down: Organizing an In-Person Poker Night

If you're aiming for a more immersive experience, in-person poker nights can create an unforgettable blend of competition and community spirit. One standout example is the “All In for Changing Lives Poker & Party” held at the historic Santa Monica Bay Woman's Club. Hosted by Chrysalis’ Young Professionals Advisory Council, this event combined a deepstack, no-limit Texas hold ’em tournament with cocktails, entertainment, and a silent auction, drawing an impressive crowd and major sponsor support.

To start, secure a venue that can handle your anticipated guest list, whether it's a community center, banquet hall, or even a private residence. Be sure to check local gaming laws; many jurisdictions allow charity poker games under specific nonprofit exemptions, provided you follow rules around buy-ins, prize caps, and profit allocations. Partnering with a local gaming company or tournament organizer can simplify compliance and logistics.

Budget wisely. Use a tool like Fundly’s fundraising checklist to keep track of key costs like tables, dealers, food, and entertainment. Sponsorships are critical here: many local businesses are happy to contribute in-kind donations or financial support in exchange for visibility at a charitable event. Sponsors can provide drinks, catering, silent auction items, and branded swag for prize packages.

Make sure the poker isn’t your only draw. Add layers of entertainment to make the night memorable: live music, raffles, themed décor, photo booths, and more. You might even create VIP tables with local celebrities or influencers to increase ticket sales and auction bids.

And don't forget the cause. Clearly communicate how the proceeds will be used, whether through printed materials, short speeches, or a heartfelt video presentation before the tournament begins.

Remember, transparency builds trust and boosts generosity.

Final Thoughts

From Russell Westbrook’s star-studded poker night to grassroots community fundraisers in Santa Monica, poker continues to prove itself as one of the most dynamic and engaging ways to raise money in California. It’s part strategy, part spectacle — and all heart.

Whether you host a virtual game on Twitch or an elegant in-person tournament, a well-planned poker night can bring people together, spotlight your cause, and generate significant funding for the issues you care about most. The key is knowing your audience, following legal guidelines, and creating an experience that’s just as enjoyable for your guests as it is impactful for your nonprofit.

So why not shuffle the deck and give it a try? You might be surprised at how many people are ready to go all-in for a good cause.