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Every inventor dreams of seeing their ideas transform into real products sitting on store shelves.
But let's face it—the journey from concept to creation can feel like an uphill battle. That’s where events like the Licensing Expo, partnered with InventHelp, come in to smooth the path.
If you're an inventor or a brand looking for new opportunities, this article is for you!
Welcome to the Licensing Expo, the world's largest trade show focused on licensing and brand extension.
Whether you’re an inventor brimming with new ideas or a brand looking for fresh opportunities, this guide has you covered!
We’ll walk you through the key highlights of the Licensing Expo and show you how InventHelp plays a unique role in this exciting event.
Imagine a place where ideas evolve into reality—where your wildest product dreams turn into something you can hold in your hand or see on store shelves. That’s the magic of the Licensing Expo.
The Licensing Expo is the world’s largest event dedicated to licensing and brand expansion. It’s a bustling marketplace where creators meet companies eager to turn fresh ideas into hot-selling products.
Think of it as ground zero for innovation—where creativity meets commerce, and ideas become marketable solutions.
The Licensing Expo has grown from modest beginnings into a massive, global event. Each year, it attracts a wide range of exhibitors and attendees, making it a cornerstone for industry professionals.
If you're looking to make meaningful connections and showcase your inventions, this is the place to be.
Consider these impressive stats:
The growth of the Expo mirrors the expansion of the licensing industry itself. It's a thriving hub for brands and inventors alike, pushing boundaries and fueling collaboration.
Today, the world of licensing touches nearly every sector—from entertainment and fashion to tech and home goods.
This year’s Licensing Expo, held in Las Vegas from May 21-23, 2024, embraced a playful and creative theme—"Brands at Play."
This exciting concept highlights how fun and innovation can create stronger, more memorable brand connections.
It's all about tapping into that playful energy to build brands that truly resonate with people.
The theme "Brands at Play" celebrates the universal power of play, a concept that speaks to all generations.
It showcases how the playful spirit can drive creativity and help inventors and brands develop new, exciting connections with their audiences.
Whether you’re an inventor or an established brand, this idea of play opens doors to endless possibilities.
Anna Clarke, Senior VP of the Global Licensing Group at Informa Markets, sums it up perfectly:"To celebrate the concept of play, we are dedicating 2024 to 'Brands at Play,' a theme that will run as an undercurrent across BLE and Licensing Expo.
This theme spotlights the incredible innovations that play unlocks, the power it holds in every stage of life, and the creativity it fosters in brand building."
The Licensing Expo 2024 brought together some of the biggest names in the industry, including Paramount, Hasbro, Funko, and Pokémon.
These giants, along with many other exhibitors, showcased a vast range of licensing opportunities.
From entertainment to toys, they demonstrated how brands can extend their reach into new and exciting spaces.
But that’s not all—Brands at Play opened the door to a new way of thinking about inventions. Your idea isn’t just a product; it could be a full-blown experience that reaches across multiple channels.
Here’s how brands are playing across different spaces:
As brands continue to explore the potential of play, they are unlocking groundbreaking new extensions and creative ways to engage with audiences.
The Expo served as a hub for these innovations, breathing new life into the licensing business and pushing boundaries like never before.
If you're an inventor looking to bring your ideas to life or a brand seeking fresh ways to connect with your audience, the Licensing Expo is your playground.
Explore new possibilities and take your next big step in the world of brand licensing!
The Licensing Expo 2024 attracted a diverse mix of industry leaders and fresh innovators, showcasing the future of brand extension.
From big names like Paramount, Hasbro, and Pokémon, to smaller companies brimming with fresh ideas, this year’s expo set the stage for exciting new trends in the licensing world.
Whether you’re a company looking for the next big thing or an inventor eager to showcase your creation, the Licensing Expo was the ultimate meeting point for innovation and opportunity.
This year’s expo saw attendees from over 100 countries, and the exhibition floor was packed with major players from across industries.
Some of the biggest brands in the world had eye-catching booths, including:
And that’s just scratching the surface!
This year’s expo wasn’t just about business—it was a spectacle!
SEGA and Hasbro made waves by unveiling never-before-seen products, drawing huge crowds eager to be the first to experience their latest innovations.
SEGA introduced its newest games, while Hasbro wowed the audience with its upcoming toy releases, creating an electric atmosphere.
Movie lovers also had plenty to be excited about as Paramount, BBC, and SONY debuted exclusive posters for their highly anticipated 2024 and 2025 films.
Attendees were buzzing with excitement, eager for the blockbusters to hit theaters.
What made the 2024 Expo even more memorable were the special anniversary events and exclusive product collaborations.
These partnerships showcased the creative power of brand licensing and gave attendees an extra layer of excitement to explore.
The Licensing Expo is more than just an exhibition—it’s a breeding ground for innovation.
For companies, it’s a chance to discover fresh ideas and opportunities all in one place.
For inventors, it’s the perfect platform to pitch their products, learn about the latest industry trends, and network with potential business partners.
The expo fosters valuable relationships, paving the way for new deals and collaborations that can transform ideas into commercial successes.
Whether you’re an inventor or a brand, the Licensing Expo is where you need to be to connect, innovate, and create.
Ready to turn your brilliant ideas into reality? Since 1984, InventHelp has been the trusted partner for inventors, helping them transform their concepts into tangible products.
With four decades of experience, they’ve earned a solid reputation for integrity, comprehensive service, and a deep understanding of the challenges faced by modern inventors.
Think of InventHelp as your Swiss Army knife for innovation—a one-stop solution that covers every aspect of the invention process.
Here’s a glimpse of what they offer:
InventHelp’s Data Bank is a valuable resource that connects innovative ideas with businesses eager to expand their product lines.
They’ve been instrumental in turning numerous inventors' dreams into market-ready products.
For example; one inventor took a simple kitchen gadget idea and turned it into a best-selling product found in major retail stores.
Another innovator developed a groundbreaking type of safety equipment that is now used across various industries.
These success stories showcase how InventHelp can help you transform your great idea into a marketable product.
At its core, InventHelp’s mission is simple: to assist everyday inventors in bringing their ideas to life.
Whether you're just starting or have a prototype ready, InventHelp is dedicated to supporting you every step of the way.
To celebrate its 40th anniversary, InventHelp is hosting exciting events at the Expo, featuring appearances by their beloved mascot, Cavey!
Cavey joined the Character Parade, mingling with fan-favorites like Bluey and the Kool-Aid Man, adding a festive touch to the celebration.
Are you ready to take the leap? If you have a brilliant idea just waiting to be realized, InventHelp is here to help you every step of the way.
Don't miss out on this opportunity to turn your dreams into reality!
Get ready for an innovative leap in showcasing inventions! One of InventHelp's standout contributions to the world of inventing is the Virtual Invention Browsing Experience (VIBE).
This cutting-edge platform revolutionizes how inventors present their creations to potential licensees and manufacturers.
VIBE uses large touchscreens to bring 3D models and detailed descriptions of inventions to life.
This immersive experience allows company representatives to explore new ideas in a private and engaging setting.
Here’s what sets VIBE apart:
At Licensing Expo 2024, VIBE took center stage at InventHelp’s booth (G-188).
Companies jumped at the chance to explore InventHelp client inventions privately, and the first 50 to enter VIBE were even rewarded with a Starbucks gift card!
Picture this: Your invention, spinning in 3D on a giant screen, catching the eye of a top company representative. That’s the magic of VIBE!
The Licensing Expo was packed with thrilling events, engaging roundtables, and lively parades.
One of the standout moments was keynote speaker Paris Hilton, who shared her insights on brand building and scaling intellectual property.
With numerous networking opportunities, live demonstrations, and surprise pop-ups, the energy was electric and the possibilities endless!
Over three action-packed days, the Expo presented a dynamic agenda filled with customer insights, engagement data, and market research. Some highlights included:
The Licensing Expo is famous for its networking possibilities!
Thanks to the dedicated Meetings Platform, attendees enjoyed a record-breaking 8,500 pre-booked meetings over three days, ensuring connections with the right people were just a click away.
One of the most exciting networking events was the annual Opening Night Party at Daylight Beach Club.
As the sun set, attendees enjoyed performances from the talented Chapel Hart and CeeLo Green.
The evening also featured a stunning 500-light drone show, creatively showcasing how brands can tell their stories to exhibitors and attendees alike.
The night wrapped up with an electrifying performance by Loud Luxury at the renowned MGM Grand's Hakkasan Las Vegas nightclub.
In a heartfelt talk, Paris Hilton captivated a packed audience, sharing her journey and the exciting projects on the horizon for her global media brand and IP company, 11:11 Media.
She even launched her new kid-friendly animated series, "Paris & Pups," much to the delight of her fans!
If you’re an inventor or a brand looking for the latest trends and connections, the Licensing Expo is your place to be.
Don’t miss your chance to explore innovative ideas and network with industry leaders!
Are you an inventor eager to make your mark? The Licensing Expo is the perfect place to gain unmatched exposure, showcasing your inventions in front of industry giants.
Many inventors have experienced tremendous success by presenting their ideas at past expos, turning dreams into reality.
According to the latest Global Licensing Industry Study, the licensing industry is thriving, presenting numerous opportunities for inventive minds.
Here are some eye-opening statistics:
These numbers highlight a wealth of potential for inventors with the right ideas!
For brands, the Expo serves as a fantastic platform for networking and discovering the latest trends.
It’s not just about showcasing products; it’s a launchpad for long-term success and collaboration.
Interestingly, the study indicates that E-commerce is becoming a game-changer, now accounting for 37% of global licensing sales.
This shift means brands are actively seeking inventions that perform well in the online marketplace.
The event attracts top industry professionals and decision-makers, offering a unique chance for brands to showcase their products, forge valuable connections, and explore new growth opportunities.
Have you ever thought about licensing your invention? It’s an excellent way for inventors to get their products made without shouldering all the work.
When you license your invention, you give a company permission to manufacture and sell your idea.
In return, you earn a share of their profits. It’s like renting your idea to a company, allowing your invention to reach the market without the heavy lifting.
Understanding the different types of licensing agreements is essential for inventors to make informed decisions about leveraging their intellectual property effectively.
Here’s a quick overview:
Ready to take the plunge? Here’s a step-by-step guide to licensing your invention:
Need a helping hand? InventHelp can assist you through every step of this process, leveraging their expertise to connect you with the right companies.
Licensing can be a game-changer for inventors, offering several advantages:
While licensing has its perks, it’s essential to be aware of potential challenges:
If you’re an inventor eager to navigate the exciting world of licensing, now’s the time to act!
By understanding the opportunities and challenges, you can make informed decisions that bring your innovations to market.
Don’t hesitate to reach out for guidance—your invention deserves to shine!
Ready to take your invention to the next level? InventHelp is here to guide you through the often complex world of licensing.
With their comprehensive support, you can navigate the challenges ahead and boost your chances of success. Let’s explore how InventHelp can help you!
Connecting with the right people is crucial for any inventor. InventHelp has a treasure trove of industry connections that can help you identify and reach out to potential licensees.
Their extensive database is packed with companies actively seeking fresh inventions, making it easier than ever to find the perfect match for your idea.
First impressions matter! InventHelp assists inventors in crafting professional presentations and prototypes that effectively showcase the potential of their inventions.
A well-prepared presentation can significantly increase your chances of capturing the interest of potential licensees. Let’s make your idea shine!
Negotiations can be tricky, but you don’t have to go it alone. InventHelp's experienced team will guide you through the negotiation process, ensuring you fully understand the terms and can secure a favorable agreement. With their support, you’ll be ready to strike the best deal for your invention.
While InventHelp doesn’t provide legal advice directly, they can refer you to trusted patent attorneys specializing in intellectual property law. This partnership ensures that your rights are protected throughout the licensing process, giving you peace of mind as you move forward.
The world of invention is always evolving, and it’s essential to stay ahead of the curve.
Here are some exciting trends shaping the future of inventing and licensing:
Are you excited to explore these trends? InventHelp is committed to keeping inventors like you ahead of the game.
They provide support and insights to help you align your invention with the latest market opportunities. Let’s get started on turning your vision into reality!
Are you ready to turn your invention dreams into reality? Whether you’re just getting started or have been on this journey for years, the Licensing Expo is a golden opportunity waiting for you.
And with InventHelp by your side, you’ll have a strong partner in your corner every step of the way.
Licensing your invention can be a game-changer. It opens doors to established market channels and reduces the risks typically associated with bringing a product to life.
However, this process comes with its own set of challenges. That’s where InventHelp shines!
Our comprehensive support services are designed to help inventors navigate these challenges with ease, so you can successfully license your invention.
Remember, every great product began as an idea. Who knows? Your invention could be the talk of the next Licensing Expo!
So keep those creative juices flowing, and don’t hesitate to showcase what you’ve come up with.
With the right support and a dash of luck, your idea could very well be the next big hit!
Contact InventHelp today and discover how we can help you bring your invention to market. Let’s turn your vision into reality together!
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