What Do Short-Form Video Trends Indicate? A Quick Glimpse

If you run a tech company, you want to make the maximum impact through videos. But how do you make them successful when the audience's attention span has shrunk to about 8 seconds, less than a goldfish’s, per Microsoft's study? As a marketing director, you can feel tremendous pressure. The good thing is the rise of short-form videos that help convey your message accurately while creating enough impact. Today, 90% of marketers use short-form videos for this reason. These content types are suitable for YouTube, Instagram, and TikTok. You can expect them to improve engagement, conversions, etc. They can also be ideal for your brand.

However, don't rely on an in-house team for this. You can find a reputable San Francisco video production company. Professionals can tackle these projects better because of their expansive knowledge and resources. At the same time, they tend to be more aware of the latest market conditions and user preferences. As a result, their output can be more trustworthy. Here’s a quick look at short-form video trends or stats for you; it’ll give you a sense of why this strategy might work.

• More engagement through videos under two minutes

Businesses are investing more in videos, 56% of which are short-form. These videos are helpful for social media marketing as the users on these platforms prefer concise content. Plus, these videos resonate with the viewers' attention span, allowing them to interact with and spread the content more. Suppose you’re planning to publish a series of videos. You can benefit from walkthrough videos that act as templates. Due to this systematic approach, you can give your customers a tour of five different products while maintaining brand identity. The template can be used for other projects because of its modern look. 

• Change in consumer behavior

According to data, 55% of users see videos and buy a product. That's why Instagram and TikTok-like platforms are flooded with product demos, reviews, and other video types. Consumers watch videos to understand a product's functions, features, and benefits to make a more informed decision.

• Higher preference for product and service videos over text

Customers learn about a product or service through videos rather than text — a credible survey supports this, showing that about 75% of audiences choose video over text. If you check Wyzowl reports, you will also realize that almost 84% of customers say brand videos tend to be more persuasive for them. Learning what the American Education Department's research suggests will be helpful. According to their reports, visual information is processed about 60,000 times faster than text. Because visual stimuli are inherently accepted, consumers subconsciously engage more with videos.

• 95% retention rate for a video message 

One of the studies on short-form videos revealed that audiences can remember 95% of the details of a video. This type of phenomenon is called the picture superiority effect. How is this achieved? Again, it needs some systems-based approach. The well-designed visuals should contain the right product features and market information. The brand identity should be reflected all over. 

Many other interesting findings are also accessible. However, you can rely on the abovementioned inputs and invest in this direction. As informed earlier, professionals should handle these tasks for effective impact delivery.