Social Media Tips to Promote Your Fundly Campaign

Crowdfunding on platforms like Fundly has become a powerful way to raise money for causes you care about. Whether it’s a personal emergency, community initiative, or nonprofit mission, launching your campaign is only the first step—the real work lies in spreading the word.

One of the most effective ways to drive traffic and donations to your Fundly campaign is through social media. But with so much content flooding platforms like Instagram, Facebook, and Twitter, how do you cut through the noise and get people to care?

Here are practical, actionable social media tips to help you promote your Fundly campaign successfully—while also building meaningful engagement with your supporters.

Start with a Story That Connects

Before you post anything, take the time to craft a compelling story. People don’t donate to campaigns—they donate to people and stories they care about.

Use your Fundly campaign page to explain why you’re raising money, and then bring that story to life on social media. Include personal details, emotions, challenges, and goals. Whether you’re helping a family in need, raising money for a school, or funding a community project, make your story real and relatable.

Tip: Share a behind-the-scenes moment or a personal video explaining why this campaign matters to you. Authenticity always wins on social media.

Choose the Right Platforms

You don’t have to be everywhere. Focus on platforms where your target audience spends time.

Facebook is great for sharing long-form updates and building community.

Instagram excels with visuals and stories.

Twitter is useful for quick updates and sharing campaign milestones.

LinkedIn can be surprisingly effective for professional or nonprofit causes.

Don’t spread yourself thin. Pick two platforms you can manage consistently and focus on high-quality content and engagement.

Create Shareable Content

Your posts should do more than inform—they should inspire people to share them. This includes:

Eye-catching visuals – A strong image or short video goes a long way.

Clear call-to-actions (CTAs) – Tell people exactly what to do. (e.g., “Click the link in bio to donate” or “Share this post to support the cause”).

Emotional hooks – Tug at the heartstrings. A powerful quote or a short clip of someone impacted by the campaign can resonate deeply.

If you’re not confident in your visual design skills, it’s worth getting a bit of help. For example, platforms like Superside provide design support for everything from branded graphics to social content. For campaigners looking to elevate their visuals without hiring a full-time designer, services like that can help you look polished and credible—without needing to be a pro yourself.

Plan a Content Calendar

Don’t just post once and expect results. Successful campaigns usually involve ongoing storytelling, not one-off announcements.

Here’s an example of a simple weekly content plan:

Monday: Share your “why” story again in a different format (e.g., short video)

Wednesday: Post a behind-the-scenes update or progress made

Friday: Highlight a donor shoutout or express gratitude

Sunday: Share a campaign milestone or how close you are to the goal

Mix up your content formats—photos, videos, graphics, polls, and even live streams.

Pro tip: Use free tools like Buffer or Hootsuite to schedule posts in advance so you can stay consistent without stressing daily.

Use Hashtags & Tagging Strategically

Hashtags increase visibility, especially on Instagram and Twitter. Use a mix of:

General tags like #Crowdfunding, #Fundraiser, #GiveBack

Campaign-specific tags like #HelpSarahHeal or #BooksForEveryKid

Local or community-based tags to tap into geographic interest

Also, don’t forget to tag people and organizations. If someone donates or supports your campaign, tag them (with their permission). This encourages sharing and adds a personal touch that boosts engagement.

Go Live and Show Progress

Live videos can feel intimidating, but they’re a powerful tool for building real-time connection. Whether it’s a thank-you message, an update on how funds are being used, or a Q&A session, going live helps donors feel involved and invested.

Share progress updates with visuals. A donation tracker graphic or simple photo with “85% funded!” adds urgency and momentum.

Leverage Your Network (and Ask Them to Share)

Your campaign’s reach grows exponentially when your supporters share it with their networks. Don’t be afraid to ask people directly to:

Share your post

Post about the campaign on their own accounts

Tag others who may want to help

Make it easy by giving them templates or example captions they can copy-paste. People are more likely to help when you reduce the effort involved.

Track What Works—And Double Down

Use platform insights to see what content gets the most clicks, shares, and engagement. Then double down on what’s working.

If videos are getting more attention than text posts, shift your focus. If you notice your Instagram Stories are driving donations, keep them consistent. Adjust and optimize as you go.

Social media is one of the most accessible and effective ways to promote your Fundly campaign, but success comes from strategy and consistency. Tell a compelling story, keep your audience updated, and don’t be afraid to ask for help—from your supporters and from tools or services that can amplify your efforts.

Remember, you're not just raising funds—you're building a community of people who care about what you're doing. Stay authentic, stay visible, and keep the momentum going.