Panic and Anxiety Attacks Suck...
I'm here to be real with you. My name is Allison, and I am the CEO and Founder of Re-Route Wellness, a wellness company inspired by deeply personal experiences aimed at overcoming mental and physical struggles through holistic approaches.
When I was 18, I lost my dad to cancer the same week I started college. What followed was years of debilitating panic attacks, the kind that left me unable to breathe.
My therapist recommended I kept hard sour candy with me in my car in case of panic attacks, which is something I did for months.
During a panic attack last year while driving my car, I pulled over to buy a bag of warheads, and that's when the idea struck me.
That was the start of Re-Route Wellness, my mission-driven brand creating all- natural products that fuel your peace, not your fears. Our first product, “In Its Tracks,” is the original all-natural hard + sour candy infused with herbal support, designed to interrupt panic in its tracks, just like it did for me.
I’m launching 100 bags this May, and here’s exactly where your support will go:
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Final manufacturing costs for our first test run(this is very costly)
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Eco-friendly stand-up pouch packaging that’s FDA compliant
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Shipping and label supplies to send the product to real people who need it
Every dollar goes directly into launching this vision in a way that’s ethical, impactful, and scalable.
This isn’t just about candy. It’s about giving people a tiny, accessible tool that reminds them they’re in control, and not alone. I’ve built this brand from the ground up, as a girl with a mission to help others.
Thank you so much for your support. Everything counts and I cannot be more grateful for all of the support.